NCT 127’s “Sticky” Teasers Are a Feast for the Eyes

The official announcement of NCT 127’s upcoming album, STICKER, dropped on August 22. Since then, more details and information about the group’s third full-length album have been revealed. In addition to a schedule and a mood sampler, the group has kept fans on their toes with the unveiling of visually striking teasers.  

“STICKY” Teasers

Ahead of their comeback promotions, the first preview for NCT 127’s “STICKER” has come full circle with the release of Johnny, Mark, and Haechan’s individual teasers. 

Sticky #MARK

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/wXkiQUWIll

— NCT 127 (@NCTsmtown_127) August 26, 2021

Sticky #HAECHAN

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/npqVWVuRlH

— NCT 127 (@NCTsmtown_127) August 26, 2021

Sticky #JOHNNY

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/zOwqQ6kQng

— NCT 127 (@NCTsmtown_127) August 26, 2021

Corresponding to the “STICKY” concept, previous teasers for the rest of the members —Taeil, Jungwoo, Doyoung, Taeyong, Yuta, and Jaehyun— were released on social media. The hyper-colored pictures and video clips showed the members of NCT’s Seoul-based unit posing confidently against a green background. Focusing on an aesthetic that fuses technology with loose references to science fiction, the teasers are a feast for the eyes. 

Sticky #TAEIL

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/cVwSVAOGDl

— NCT 127 (@NCTsmtown_127) August 25, 2021

Sticky #JUNGWOO

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/JPaeF9QxEZ

— NCT 127 (@NCTsmtown_127) August 25, 2021

Sticky #DOYOUNG

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/NmgDFqNo9R

— NCT 127 (@NCTsmtown_127) August 24, 2021

https://twitter.com/NCTsmtown_127/status/1430183128887222275?s=20

Sticky #YUTA

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/oAqykO2oII

— NCT 127 (@NCTsmtown_127) August 24, 2021

Sticky #JAEHYUN

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/2DGEY6SJdU

— NCT 127 (@NCTsmtown_127) August 25, 2021

Fans Can’t Get Enough

Along with hyperreal images of foodstuff, psychedelic forms and a wardrobe full of pieces from Raf’s Simmons’ “Teenage Dream,” NCT 127 has caused havoc on the internet. For three consecutive days, fans have flooded social media with reactions to the concept. https://twitter.com/withyou_mp3/status/1430186331142082562?s=20

3 instagram posts and sticky teasers all in one day pic.twitter.com/Bn8UgaaLhe

— mark loops (@mkloops) August 26, 2021

the concept aesthetic is just incredible#NCT127_Sticker #NCT127 @NCTsmtown_127 pic.twitter.com/QswfjWvSgl

— ryu (@nct_127) August 26, 2021

me looking at taeyong yuta doyoung teaser every 2 minutes https://t.co/ZNlDmwqCNs

— 🧡 (@dhyuckiesun) August 24, 2021

Theories about what the teasers symbolize and what “STICKER” will sound like based on the images have made rounds on Twitter. https://twitter.com/SQUADNYT/status/1430213728910254082?s=20

I just think that.. #yuta #jaehyun #NCT127STICKY_Teaser pic.twitter.com/KxFBPPzWyw

— blingy blingy blingy ¹²⁷ (@neocoffeetime) August 26, 2021

the details of jaehyun's teaser:
2 and 4 – 24 years old
hearts on the dices – valentine boy
amethyst and the color red – february pic.twitter.com/SINvq8NEiJ

— 천재현 (@jaehvunism) August 25, 2021

https://twitter.com/iamneverok/status/1430923493885964293?s=20

Ngl, this sticker teasers remind me to cherry bomb so much. The concept is really similar. I might call it cherry bomb 2.0😼

— 🙂 (@7Y0NGF) August 26, 2021

As it is expected from a fandom as creative as NCT’s, edits, visual boards and fan reinterpretations of the concept have also taken over social media platforms.  https://twitter.com/johndantae/status/1430927515455868930 https://twitter.com/octbrcherries/status/1430919694370836480

Sticky #MARK colour palette

NCT 127 The 3rd Album ‘Sticker’
➫ 2021.09.17#NCT127 #Sticker#NCT127_Sticker pic.twitter.com/GPxIlo7Yr6

— sere (@norenssung) August 26, 2021

#MARK in scream queens pic.twitter.com/2eotHZkQrh

— ◡̈ 🍳 (@LMKLOOK) August 26, 2021

https://twitter.com/cocozen_/status/1430556808637161472

A Comeback to Look Forward To

After more than a year away from the Korean music scene, NCT 127 has kicked off a new era with the announcement of STICKER. The group has raised expectations with a college-themed project, concept clips, a V-LIVE broadcast and image teasers. Additionally, they have revealed details about the title track, and listed Mark and Taeyong in the credits for “STICKER.” 

‘핫 컴백’ NCT 127, 신곡 ‘Sticker’로 글로벌 히트 이어간다!
태용, 마크 랩 메이킹 참여!

NCT 127’s new song 'Sticker' to be another global hit!
TAEYONG & MARK take part in writing the rap lyrics!https://t.co/ZY5krcugNg#NCT127 #Sticker#NCT127_Sticker

— NCT 127 (@NCTsmtown_127) August 26, 2021

  Already breaking records before its release, NCT 127’s forthcoming album promises to become one of the most successful returns of the nine-member group. Stay tuned for more coverage on the anticipated comeback.

Looking for a recap of what we know about STICKER so far? Check out EnVi’s coverage on what we’ve learned so far!

Images courtesy of SM Entertainment. Graphic designed by @GTroubleArtist.